Lenovo fortifies retail network in India

Lenovo India has been expanding its retail potential across India to establish a close link with consumers, sources revealed. The company launched the 200th LES Lite to spread its retail presence in India. LES lites are smaller versions of Lenovo Exclusive Stores (LES) and are a size of 150-200 square feet in size. Offering a perfect blend of brand display, information, guidance, touch and feel of products, LES Lites will provide customers an end-to-end brand experience. Lenovo sees India as a strong ground with 22% growth estimated for the segment this year. LES Lites is seen by Lenovo as an engine of their growth and will help them address the burgeoning PC requirements of consumers in such markets. The new LES Lite will display the entire range of Lenovo’s consumer products - Notebooks, Netbooks, Desktops and All-in-Ones to address the growing computing demands of consumers. Along with the current expansion Lenovo hopes to reach out to 150 untapped towns and cities in the coming days. In order to increase business prospects and enhance profitability in the competitive Indian PC industry Lenovo has come up with the LES Lites strategy.